About the Book
The Definitive Lottery Industry Book for Today’s Changing Market

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The U.S. lottery industry is undergoing one of the most significant transformations in its 60‑year history. Demographic shifts, online gaming expansion, retail disruption, and rising competition for player attention are reshaping how lotteries operate — and how they grow.

More Than Luck is the lottery industry book designed to help leaders navigate this moment with clarity, strategy, and confidence. This book provides a comprehensive framework for understanding the internal and external forces that influence lottery performance, offering practical tools that help organizations modernize, innovate, and deliver sustainable revenue to good causes.

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More Than Luck distills 30 years of experience across state lotteries, iLottery, casinos, and entertainment into a clear, research‑backed roadmap for sustainable growth. The book identifies the Five Saboteurs of Lottery Growth:

• Fear of Risk

• Inadequate Investment

• Gaps in Player Understanding

• Lack of Organizational Unity

• Unfocused Strategic Planning

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These internal barriers create what the book calls a “cascade of consequences” that stifles innovation, slows decision‑making, and limits revenue potential.

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Through interviews with more than 20 lottery leaders, real‑world examples, and a complete strategic planning toolkit, the book equips teams to modernize operations, strengthen culture, and compete in an increasingly digital gaming landscape.