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Part 3 of the Annual Planning Series: A plan is only as strong as the discipline used to manage it. Too often, lotteries create a plan in the spring and revisit it in the fourth quarter. A modern lottery needs a living framework for monitoring performance. In More Than Luck: Defeating the Five Saboteurs of Lottery Growth , the importance of consistent measurement and accountability is a recurring theme, and the annual plan is where that discipline must take shape. How to Buil

Build stronger lottery performance with an inclusive, omni-channel strategic planning process. Learn how cross-functional collaboration, clear vision, and structured documentation create alignment and drive revenue growth in Part 2 of the Annual Planning Series.

Part 1 of the Annual Planning Series: Most lotteries begin their annual planning process by asking a familiar question: “What should our revenue target be for next year?” Too often, the answer is driven by politics, tradition, or a simple “last year plus X percent” formula. In More Than Luck: Defeating the Five Saboteurs of Lottery Growth , the idea of intentional planning is central, and revenue goals are the first place where intention must replace habit. In today’s environ

In this new landscape, SEO alone is no longer enough. To stay relevant—and to stay chosen—lotteries must evolve from traditional SEO indexing to a more modern, place‑aware, trust‑building strategy: GEO.